Fashion business is one of the most popular businesses in the world. We’re probably not going to relate fashion companies to the unique characters of glossy catwalks and design architects because, in the background, there’s a considerable amount of difference than eye contact. To understand the business side of fashion, one has to understand it through conjecture and practice.
Fashion basically includes change defined as a progression of present moment of patterns. The business has interest in growing new items for the client to the detriment of existing things and the clients like the nonstop change in the fashion items. Most significant are the requirement for design and the requirement for change in fashion. The customer’s demand is given the highest priority in the fashion business.
In the case of clothing, fashion trends to revolve. Fashion changes with the change of place, time and weather. The durability of fashion is for a very short time. When a style becomes fashionable, it spreads around in a short time. Then everyone accepts it. Then it gradually becomes extinct but fashion is not eradicated. It changes, refines and expands and returns to the present in a new way. In this way, it changes in cycles to keep pace with the fashion age. This is the fashion cycle.
This change eliminates human monotony. Innovation in fashion occurs. Introduces new fashions through new styles in the textile industry for business interests. For example pajamas, Punjabi, sherwani, kaptan, lehenga, bird dress etc. similar to Miguel fashion. That is to say, these things which were there before are now new again. Matte talk fashion is not limited to a certain boundary but goes round and round. That is, first a fashion emerges. Gradually the fashion gained popularity. The fashion later became extinct. Over time, the extinct fashion returns. This is called the fashion cycle.
Fashion is Changeable:
Fashion is a characteristic impulse in individuals. People are partial to decorating themselves to look more appealing and extraordinary. Fashion is a necessary, constantly evolving force. Design changes happen because buyers are so widely recognized that they are tired of anything. They are constantly looking for new and modified varieties. Different shades, styles, textures, outlines, plans etc. can be added to the fashion. Everything we do every day is influenced by design – what we wear, how we live, what we eat, how we spend our leisure time, how we travel, where we work, etc.
Fashion changes are made to keep pace with the tastes and aesthetics of the people. Fashion changes in bringing innovation and diversity attract more young people.
The reasons for the change in fashion are:
- To innovate the dress
- To get rid of monotony
- To make yourself beautiful and attractive
- To respect and imitate a special person
- To bring a touch of modernity to the dress
- To diversify the dress etc.
Factors influencing fashion change:
There are many influences behind fashion change. It is given below:
- Economic situation
- Political influence
- Social influence
- Communication system
- Indigenous culture influences
- Expansion of workplace
Contribution of fashion business in garment industry:
The role of fashion in the development of the garment and textile industries is another important one. Because a fashion gains popularity through clothing and develops the textile industry. The change in fashion cannot affect the textile industry in the developed world in the same way as it does in developing countries like ours. Because the purchasing power of developing countries is limited, it cannot keep pace with the frequent fashion changes. When fashion changes in our country, some businessmen benefit a little but many do not.
However, in western countries, the fashion changes after at least 6 months. Since very few lakes are fashionable in our country, only a small number of textile industries in our country can prosper. However, many are affected. When fashion was introduced through indigenous weapons, various industrial factories were established in different parts of the country. Such as Khaddar of Comilla, weaving cloth and sari of Tangail, Rajshahi silk, Jamdani etc., as a result of the introduction of these garments and textile industry is expanding. As a result, on the one hand, the country’s economy is recovering and on the other hand, the country is being saved from wasting foreign currency.
The garment industry flourished in the early eighties. As a result, there is an opportunity to export our garments made abroad. Due to the tendency of the people of our country to adopt the garments made by their own country as a fashion, the garment industry or readymade garment factories developed rapidly. Keeping in mind the popularity of T-shirt trousers, skirts, salwar kameez, night wear etc. in all these factories, Bexi Georgette and Bexivoil are being produced in our country. In a few days it rose to the top of popularity and took place in fashion. In this way, fashion business plays an important role in the development of the garment and textile industries.
Design industry, multibillion-dollar worldwide venture committed to the matter of making and selling garments. The impact of the fashion business on the textile industry is immense. The fashion business creates more job for more people. As a result the unemployment problem has decreased a lot. The day will come when fashion business will surpass other businesses and reach the pinnacle of success.
- Fashion Marketing Management by Dr. V. Ramesh Babu, & Mr. A. Arunraj
Author of this Article:
B.Sc. in Clothing and Textile
College of Home Economics, Dhaka
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Founder & Editor of Textile Learner. He is a Textile Consultant, Blogger & Entrepreneur. He is working as a textile consultant in several local and international companies. He is also a contributor of Wikipedia.