Psychology of Colour in Branding and Marketing
The Psychology of Colour in Branding and Marketing Authors: Thirumurugan. V*, Indira Priya K G** *Assistant professor, Bannari Amman Institute of Technology, Sathyamangalam. ** 3rd …
Editor’s Pick
Latest Articles
Impacts of Sustainability in Apparel Retail Supply Chain
Introduction Sustainability is a complex term and there is no universally agreed definition of sustainability. In fact, there are many different viewpoints on this concept …
Fabric Sourcing: Key Task for Garment Merchandiser
Fabric Sourcing: Key Task for Garment Merchandiser Engr. Dilruba Yeasmin B.Sc. in Textile Engineering (BUTEX) Regular writer at the textile learning-based blog site, Texpedia Introduction …
Application of Pineapple Leaf Fibre in Automotive Industry
Composite materials are become popular in the field of technical textile to produce sophisticated and qualitative products to meet the global customer demand in the …
Proven Sourcing Strategy for Trims and Accessories
In merchandising, sourcing raw materials is one of the most important tasks for the merchandisers. In this case merchandisers have to apply skillful strategy for …
Viva Questions and Answers for Fashion Design Students and Professionals
Multiple Choice Questions and Answers for Fashion Design R.S. Balakumar Associate Professor Dept of Fashion Design & Arts Hindustan University, Chennai, India Email: [email protected] …
Importance and Techniques of Dyes Selection in Textile Dyeing Process
Yarns are the wonderful interlocked fabrics that are primarily used in knitting, crochet, weaving, embroidery, sewing, rope making and in the creation of various garments. …