So why exactly do brands need to be on social media? In a nutshell, strong social media marketing strategies can increase traffic to your site and improve your brand awareness, SEO, and brand loyalty. Instagram can be used for more than just finding the latest celeb news or a new pair of gorgeous pearl earrings – it can help you build a one-of-a-kind voice and image, designed to attract likes, fans and customers.
5 Successful Social Media Marketing Strategies for Fashion Brands
1. Find Your Voice
Clothing and fashion brands that are successful on social media all have one thing in common— they have a unique voice. Brands like Reformation have made their mark targeting a “millennial cool girl” by using BFF marketing and similar language that a group of young adults would say to each other over mimosas at brunch. Whether your voice is millennial targeted, conversational, technical, or humorous, identify what resonates with your brand and your consumers and integrate it into all aspects of your social media.
2. Create a Community
Social media marketing should involve a different approach than outdated print advertising for brands. Before, the goal was getting as many eyeballs as possible on the content – however, now, social media allows brands to directly engage with consumers. Social media marketing should aim to create a community around your fashion brand and engage with that community.
Building it can start as little and as easy as “liking” or “commenting” on every post where the brand is featured. Even more so are the actions and discussions you can create from each post. Gauge interest from your community about expansion into new products, colorways and general customer satisfaction by prompting consumers with questions in your social media copy.
3. Engage with That Community
Turn to your community and encourage them to create content– utilize this as a way for free-content creation. When you begin implementing and encouraging customers to tag and style your brand, you also gain free content and marketing for your clothing. Reposting on Instagram stories or feeds allows you to share images of happy customers, use as free content creation, and works as an incentive to consumers to share their happy purchases.
4. Work with Influencers
It is hard to believe something that didn’t exist ten years ago is now pertinent to running a fashion brand on social media. According to a survey from Launchmetrics, around 78% of brands worked with influencerson campaigns in 2017, up almost 13% from the previous year. Gone are the days to ask yourself if you need to work with influencers, and in are the days of asking yourself how you can work with influencers. No matter the size of the fashion brand – or the size of the influencer’s following – a candid conversation between the two can bolster business for each of them.
Look into your own business to assess what kind of influencer to work with and remember there should be synergy between the two followings for a brand partnership that feels authentic and works for both parties.
5. Take a Stand
In today’s world, it is nearly impossible for anybody with a voice to not take a stand in some capacity whether that means supporting a popular charity or tackling more political activism. Gucci donated $500,000 to gun control activists, and Balenciaga worked with the World Food Programme – and both initiatives helped their business.
While it may be a riskier strategy, people are expecting authenticity and a stand from their favorite brands. This strategy has gained popularity as brands continue to try and connect with consumers on a more personal level. To humanize a brand, one must take stances on certain issues whatever they may be.
Founder & Editor of Textile Learner. He is a Textile Consultant, Blogger & Entrepreneur. He is working as a textile consultant in several local and international companies. He is also a contributor of Wikipedia.